Good design, smart data access and optimizing the results of your web service are good way to improve performance of your web service. In an earlier post I also mentioned turning off XML schema validation. As it turn out, this may not be necessary.
A company called Stampede offers a solution for improving Web Service perfomance by offloading XML schema validation!!!
The product is actually much more comprehensive than that, read below a copy from an interesting piece of text from their website.
The Stampede Web 2.0 Performance Series also addresses the demands placed on the network and Web servers as a result of the proliferation of XML data and Service Oriented Architecture applications. Stampede's client and appliance technology are now XML-aware, and add services specifically designed to optimize this environment.
The transaction intensive demands of Web Services, AJAX and other XML applications require bullet-proof security. XML applications are vulnerable to maliciously corrupted data, denial of service (DoS) attacks, and intrusion attempts. The Stampede Web 2.0 Performance Series provides hardened security features to address these issues.